As part of their ongoing Build It Lecture Series, Northwest Innovation Resource Center (NWIRC) has announced their November lecture, entitled “Customer Loyalty: Attract New Customers and Develop a Following.”

The lecture will be given by Brad Stevens, an expert in retail marketing and loyalty programs. Stevens has served at Nordstrom as VP of Customer Loyalty, and at Starbucks where he founded the customer relationship management function and served as VP of U.S. Marketing. His team also launched the My Starbucks Rewards loyalty program and launched the mobile payment feature on Starbuck’s mobile app.

The program will also feature time for networking.

Inventor Insights is a great way for local innovators to test the waters with new ideas, while also getting great tips from industry experts and other local entrepreneurs. November’s lecture should be especially useful for newly established businesses looking to build a customer base.

The event is free and will take place on November 5th from 4:00pm to 5:00pm at The Dorothy Haggen Conference Room, 2211 Rimland Dr, Room 106. To learn more about Inventor Insights or to register for the event, visit the eventbrite page. Space is limited so reserve a spot ASAP.