Our primary goal at Bellingham Business News (BBN) is to produce, promote, & share high-quality content about doing business in Bellingham. We want our site to represent a step forward in the battle against thin, inaccessible, unengaging news content.

With that in mind, the BBN offers three advertising options that aim to:

• Maintain a streamlined, content-focused user experience.
• Offers Bellingham businesses a way to educate those users about their industry, product, and/or services.
• Provide consumers with valuable, informative content they want to read.

Option 1: 125 X 125 Ad Blocks

($39.99/month, $450.00/year)
Although we believe traditional advertising to be less effective than our other methods, we understand the limits a budget can impose. Therefore, the BBN offers 125 x 125 banner ad blocks in the sidebar of our pages. A block can be purchased at the rate of $39.99 a month, or $450.00 a year.

Option 2: Advertorial

($39.99/month for 12 months)
Our alternative to traditional advertising is what we call an Advertorial. An Advertorial is a full-length piece of sponsored content about your business, created by the BBN writing staff and posted to our website. Once purchased, the process for an Advertorial runs like this:

• A BBN writer meets with you to conduct an interview in order to learn more about your business and what you’d like to highlight in the Advertorial. Photos will also be taken.
• The writer will produce a full-length article on your business, and include the images taken during the interview.
• The article will include links to your website.
• The article will be published on the BBN as a sponsored post, and remain as the primary article on our front page for at least one week.
• The BBN will create social media posts linking to the article, and publish them on our social media pages.

The standard package for an advertorial includes a full-length feature on an aspect of your business that you want to highlight, guaranteed front page time on our website, and social media posts linking to the article. You are welcome to post the article on your own social media outlets, or distribute it in any other manner you see fit. The default payment plan for advertorials is in twelve $39.99/month installments, however full upfront pricing is available.

Option 3: Advertorial With Paid Promotion

($59.99/month for 12 months)
The complete Advertorial package includes all aspects of the standard package, as well as paid promotion on the social media posts, a Google AdWords campaign to drive traffic to the Advertorial, and reporting at the end of the promotional period. The process for the complete package runs like this:

• A BBN writer meets with you to conduct an interview in order to learn more about your business and what you’d like to highlight in the Advertorial. Photos will also be taken.
• The writer will produce a full-length article on your business, and include the images taken during the interview. The article will include links to your website.
• The article is published on the BBN as a sponsored post, and remain as the primary article on our front page for at least one week.
• The BBN staff create social media posts linking to the article, and publish them on our social media pages. These posts will be promoted using Facebook’s onboard promotional system.
• The BBN staff create a Google AdWords campaign designed to drive traffic to the article, increasing the reach and effectiveness of Advertorial.
• The BBN staff provide you with a full report on the reach and effectiveness of the Advertorial and corresponding promotional posts and ads.

Our complete package for an advertorial includes a full-length feature on an aspect of your business that you want to highlight, guaranteed front page time on our website, social media posts with paid promotion, and a Google AdWords campaign for the article. The default payment plan for advertorials is in 12 $59.99/month installments, however full upfront pricing is available.