And make your customers happy.
As you surely know, the challenge for every publisher on the web these days lies in balancing a commitment to quality content with a revenue model that makes it possible to pay the bills. For most sites out there, the answer to that challenge is to place advertising on the site wherever humanly possible – in every blank space, in the middle of your content, or even directly in front of your screen.
The problem with this approach is that it causes a vicious cycle. Consumers have learned how to fight back against intrusive ads, installing ad-blocking software and deliberately avoiding advertising however possible. In that world, no one wins: ads don’t earn clicks, publishers don’t earn revenue, and the customer has to deal with an obnoxious user experience that may turn them off of a site forever.
Our mission is to find a solution that benefits everyone. By offering sponsored advertorial posts we can:
- Maintain a streamlined, content-focused user experience.
- Offers Bellingham businesses a way to educate those users about their industry, product, and/or services.
- Provide consumers with valuable, informative content they want to read.
For us, this approach is not just an improvement over the status quo – it’s a necessity. And here’s why: Traditional Advertising Is On The Way Out
Over 144 million web users worldwide use ad blocking software, and that number is on the rise, growing almost 70% in the last year.
Believe it or not, those users are doing you a favor – they’re keeping you from wasting your advertising budget on empty impressions.
Click Through rates for banner display ads – once the bread and butter of the web – have fallen to 0.2%, from 9% in the year 2000.
And your potential customers are already on board.
Some 70% of consumers prefer to learn about a business through content vs. a traditional ad.
And site visitors view native advertisements 56% more than banner ads.
Advertorials or native advertisements, allow you to engage, educate, and delight your customer – helping you build long-term brand loyalty and trust. It’s a win for everyone, and that’s why we encourage you to try our Advertorials! Head to our Advertise With Us page to find out how!
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For any other questions, please contact us at info [at] bellinghambusinessnews.com, or submit your story idea here and we’ll get in touch..
The BBN Staff